PITANGO

Design Concept – “The New White City”

The office design draws inspiration from Tel Aviv’s White City – a symbol of Bauhaus architecture and the pioneering spirit of the early 20th century – reinterpreted into a contemporary, refined, and precise design language.

The spatial composition is based on clear geometric lines softened by arches and curves, creating a sense of flow and continuity throughout the different areas. A terrazzo floor, reminiscent of Tel Aviv’s early houses, adds a warm nostalgic layer, while raw materials – exposed concrete, travertine stone, metal, and stainless steel – introduce a modern, elegant contrast.

Exposed building systems are not merely functional solutions but an integral part of the aesthetic language. They remain visible, expressing material honesty and transparency, yet are meticulously designed to convey sophistication, order, and a sense of refined clarity.

The spatial experience invites users to move seamlessly between open work areas, intimate meeting rooms, and soft transitions that echo the city’s alleys and leafy boulevards. Natural light floods the space, reinforcing a sense of brightness and optimism – the essence of Tel Aviv’s spirit.

The result is a contemporary office that bridges memory and local nostalgia with modern precision, creating a workspace with a distinct identity – urban, Israeli, and authentic.